CEO Corner - Can you just SEO my website? Part 5 (Final)

I know you business owners out there have heard the term SEO and that it stands for Search Engine Optimization.   Do you know what this really entails?  It's not voodoo and it's not some hidden stuff like mystery meat.   It is five components that if properly implemented build a solid foundation and the gives your site and opportunity to get some good search results.  A properly constructed site is an SEO'd site, thus is better and more friendly and this can lead to more revenues.  The fifth component is the actual  coding of your pages. This includes how they appear to the search engines, which includes title and 'meta' tags along with the technology that drives your pages.

First, let's talk tech. There are going to be a number of technologies that could be used to drive your website. If you have a database and content management system you might be using products such as .net, .asp, .cfm, or .jsp. The technology itself does itself affect SEO, but rather the page code developed with the technology that generates SEO'd content is the key.   No technology is better at generating the proper code, it is the hand of the programmer of the code and the tools that have been created to create the pages.  This may be some type of admin panel that lets you input your textual content,  mark up the text to include header or other specialty tags and then render the page.

The output of your web pages themselves are formatted using HTML and CSS.   These could be defined as page layout tools and style sheets.  It is with these specific functions that you perform what could be lightly termed the special sauce; added to your content, this does the final optimization of your web page.  Think of it as mama's special spices for her world class spaghetti.

Without rehashing too much regarding the actual text or content of the page which I discussed in a previous blog article, part 3 of this series, it is the application of html and css tags to that content that delivers that final SEO spice.  This is the use of specific markup tags that create headers,  sub headers, bold text, lists and much more.   All of these let you emphasize specific text such as with the header H1..H5 tags, it also creates logical sections and breaks up the text to make it more readable for your viewers.  So this performs multiple functions and that is SEO for the search engine spiders and SEO for the viewer. If your audience is engaged, reading, then they are more apt to follow your call to action.  Bolding words also lends more emphasis within paragraphs and large quantities of text. And hyperlinks, that are links to other pages within the content  of your site leading the user to more valuable information. Again all of these help SEO for the visitor whether it is a person or search engine spider.

As for CSS or Cascading Style Sheets, they allow you to manipulate components and the presentational characteristics of the html.  This includes the font size, face, weight among some of its variables.   One of the most overlooked features that css allows the developer to order the data in what is termed the final source code of the page.  The most important data of a page should be found near the top of the page just like the most important pages of a website are typically found near to or directly linked from the home page.  CSS allows the programmer to make sure the generated code of the page contains the most important text of the page near to the top of each page.   This is an oft overlooked capability afforded the programmer.

Finally, there are the meta tags. The primary tags are the title, technically not a meta tag, and the page description.  Each page needs a title, this is a keyword rich narrative regarding the content of the page. Very importantly, each page needs a unique title.   Each page should also have a meta page description. This is usually a more robust keyword rich narrative regarding the contents of the page.  Typically, the title and description tags are utilized by the search engines to show narrative in their search results.   So placing your keywords at or near the beginning of each of these tags is optimal.

In concluding this series of blog posts on SEO for the CEO, to truly optimize your website you must consider all five components: design, layout, content, page names and coding.  So to SEO your website, you have to have all of these completed properly.  So is your site truly optimized or is there some work that needs to get done?

CEO Corner - Can you just SEO my website? Part 4

Listen up CEOs and small business owners, you have heard the term, "SEO", you think you know what it is, but here is what it really means.  The SEOing of your website is to make sure it has a complete foundation for success and in my book there are 5 properly executed components to make this happen.   The fourth component is how your pages are named.   I have previously written about keywords and how you need them to determine the content that you write.  Now you know why each page is written to a topic or keyword because you can then name the webpage where this content appears the same as your keyword.

Now as you start looking at your website and see all the names of your pages and you come across your product pages and they all have a similar name such as products.something or other and some numbers and other cryptic characters don't get hostile and climb all over the web designer or person in your employee who is in charge of the site.  The fact is that there are a lot of shopping cart products that store and render your data in this manner but the name products certainly is not very descriptive in regard to the content contained on that specific page.   In years past, search engines did not give these types of pages much juice with respect to search results, but they have made adaptations and I will say with limited success.  Therefore, if you are looking to make true improvements to your website, look for ways in which you can name all your product pages the name of your product.   This is all about making your site the best it can be and giving it the best opportunity to succeed with obtaining quality search results.

A very good example of creating product pages and even category pages using keywords is www.CombatReels.com   This site sells DVD movies of World War II combat.  One category page is www.combatreels.com/101st_Airborne_Division.cfm    the keywords are 101st Airborne Division and World War II.  There are two products the first is on its own page www.combatreels.com/101st_Airborne_Division_Normandy_DVD.cfm  with keywords of '101st Airborne Division, Normandy, World War II'  and the second product www.combatreels.com/101st_Airborne_Division_Europe_DVD.cfm and its keywords '101st Airborne Division, Europe, World War II'.    So you see different levels of linked pages can share some keywords but have some differing words along with all the individual page content.

So how are your web pages named? I know you are checking this right now.

CEO Corner - Can you just SEO my website? Part 3

As a CEO or business owner, you have heard the term, SEO and you have an idea what that means.  But I will wager that my definition is not the same as yours.   My definition of true SEO is to have a website made up of 5 properly planned and designed components.

The third component of SEO is the content of the page; this includes the text and pictures.  As a business owner or CEO of a company have you looked at every page on your website?  I want you to think about the following when you do.  Is each page setup to address a specific topic and does it have a goal or call to action?  A lot of times some calls to action are in the design of the site or in a specific location on every page, but sometimes you need to put them in the content, whether it is text or images.

Before I architect a website or application I perform a few tasks that includes a survey and research. I determine some keywords that may be used for a particular website.  These could be product names, business classifications, industry names, services and much more.  I then research these to see which are the most popular and rank them. I also look for additional keywords that may be derivatives that have not been considered.   Enough text needs to be written on each and every keyword.  Pictures and graphics are very desirable to be obtained for each keyword to give a visual representation of that word or phrase.   You will probably find that you are using key phrases more than individual words, this is because most people search using them.  Your pages will have instances of the root word along with the phrases. 

For example, you might have a website that sells golf clubs.  You could end up with textual content that uses golf as the main keyword, golf clubs would be another and then subsets could include used golf clubs, new golf clubs, used 'manufacturer name' golf clubs and so on.   You can see where you can expand your website from a few pages to many more.  And you can do this fairly easily.  You don't want to put the same content on each page but it has to be devoted to a main keyword or phrase.  Without getting too deep in the weeds, a sub keyword page, i.e. used golf clubs would have a navigation (read part 2) link in the content to the 'golf clubs' page and vice versa.   This provides a lot of natural-like links throughout your whole website.   Have you ever looked a Wikipedia page? There are places for related topics and much more.  There are many ways to get your user to see that there is more content, make it easy for them to know that it is available.  It could also be argued that this method of constructing your text is for the search engines more than the user, but they and the users are your audience.  Do not forsake one for the other.

While the text of your website, its organization, quality and quantity is required to gain search engine traction, pictures add spice to the presentation.  We live in a visual society; users won't read all of your content.  But if you don't have pictures or compelling visuals, you probably won't keep their attention long, make them feel comfortable and thus stimulate them to act on your call to action.

So is your content really optimized?  And what of my other four components of building the optimized foundation for your web site?

CEO Corner - Can you just SEO my website? Part 2

As a CEO or business owner, you have heard the term, SEO and you have your own connotation of the word.   I am sure our definitions are not the same.  My definition of SEO is to have a website made up of 5 properly planned and designed components.

The second component of SEO is the layout of the pages with special attention to the navigation.  Is your site easy to use and navigate? Can somebody find what they want? Do you make them jump through a bunch of hoops to get somewhere?  Let me pose this question.  How long do you stay on a website if you have difficulties navigating around or finding what you want?  Not long I bet.  Your potential customers are probably not spending much time on your site if it falls in this category.

So how does layout become 'optimized' . If a site is difficult for a person to follow with our ability to think, adjust and reason then how do you think a computer program is going to do with that same website?  Oh but a computer can figure everything out you say.  A computer is programmed by a person and it can only think with limitations that the programmer placed in it; it does not have free thought.  Concluding me to say if it is easy for a user to navigate then it will be easy for a search engine spider to traverse and catalog your site.  Layout and ease of navigation do not end there.  You need to make sure your site has textual links that let the spider traverse your site.  In your layout you also want to make sure that if a user enters your site via the home page that they will go through a minimum number of clicks to get to important data.   This means that you want links near the top of your page for places of import.   So navigation is not just a menu listing of links, it is also links within content areas of each page.   Your text links must be descriptive whether they are menu items but also in content.

Let's assume that you may have four levels of pages on your website.   You do not want all of your navigation to go from one to four and back. You need links that will jump levels and move up and down between levels.    The overall design trends have pages with a lot of links at the bottom of pages and this trend may continue for some time; this may allow you to get more links on a part to other areas of your website, however you need to have links toward the top of your page to the most important parts of your site.

Another important area of layout is readability and esthetics.  Are there all colors of text, some that is hard to read, many different sizes and generally unorganized multiple topics that make anything hard to follow?   All of this translates into a potential client leaving your site; and quick.  If you have multiple products and information  you need to break everything up into manageable chunks or pages.  If you offer only one product and it's a impulse buy item you could make a informercial type of site all rolled into one very long web page, but that is the exception rather than the rule.  Most sites have to tell a story, provide information for a multitude of products or services thus they are going to need multiple pages and to those navigation and layout are part of the SEO process.

So is your site easy to navigate and readable? Who says so? Is it members of your staff, customers or have you gone out and had independent people evaluate  it?

CEO Corner - Can you just SEO my website? Part 1

I get this a lot from CEO's and business owners.  They know what the term "SEO" is; they know they want to optimize their site for the search engines, hence Search Engine Optimization.  But they think it is just some secret sauce and everything is just fine with their site. I hear, 'can't you just optimize what I have, do something like those meta things?'.  I have news for them , they are usually wrong about what SEO is really all about.

To get any traction in organic search results you must build the proper foundation; while this in itself does not guarantee top rankings, to do this with shortcuts or gimmicks will only impact your bottom line, negatively. Think wasting money for starters.   So while decisions have been made looking short term and within budget guidelines; you have hampered your ability to succeed and have lost time in the process.

The website is going to be your calling card online so why have you not given it a proper effort?

I know you rushed to get it out there, it was done by one of your buddies' friend of a friend, you got a 'great deal' and you planned on getting back to it for more later, but you have had other pressing items on your agenda and it has languished for months, years. And now you want to have it optimized.  But what does that really mean?
First,  I'll explain my definition of SEO as a website made up of 5 properly planned and designed components. These are not in any specific order of consideration or importance.  
1. physical design  or graphics of the site.

2. the layout of the pages with special attention to the navigation.
3. the content of the page; this includes the text and pictures.
4. how your pages are named.
5. the coding of the page; this includes how the page appears to the search engines, various 'meta' tags and the technology that drives your pages.

I will repeat this only once; if you don't do all 5 items then your site has not been properly optimized. Period.    
As with many other aspects of your business you plan, you budget and then you begin.  It should not be any different with your website.  So consider all the components and begin accordingly.

So how do I make sure I 'optimize' all of these five components?  Read on ...

Web Graphics and Design

There are a number of graphic file types used on web sites and they include .gif, .jpg, .avi, .png and many more.  We live in a visual world, so the design made up of the shapes and colors will capture the mind, impress the viewer and can even spur them to action.   The fast pace of business and society does not lend itself to reading, but the text that goes on the website is more crucial to getting search results than the graphical design of the site.  Think about it this way; text may get them there but it is the pictures and presentation that gets them to do something you want whether it is buy a product or call you, whatever your call to action may be.  More on text in another writing in this series.   But graphics themselves must be optimized and I mean that in a couple manners.  A page that is 100% graphical will create a large file size and render to the user's browser slowly creating a barrier to acceptance by this person.  A slow loading site also does not place you in good regard with the technology of the search engines.

A balance must be struck between a completely visual graphically website and just old text.  So the graphical design of your site must multi-task.  When the images are created they can individually be optimized to make them the smallest size in bytes and this will help them load faster.  A lot of smaller byte sized image will load faster than fewer but larger byte files.  Make sure your design and the graphics that make up your design are optimized.

Do you know how to determine that your graphics and design portion of your site has been optimized?

Use It (all) or Lose it. Each Social Media Site.

So how many of you CEOs and business owners gush all hearts a twitter, I mean boast to all your friends and colleagues that your company is on  facebook, twitter, linkedin, google plus, stumble upon, pinterest, wordpress, quora and the list goes on and on?  The question is you may have an account or a presence but are you really on there?  Do you know the difference?

Wear another hat for a moment; that of the consumer, your customer or potential customer.  When you are looking at a social media site and you view a companies' information, what is your impression if they don't have a detailed description, pictures, content and the like?  You may pause.  Ok, you give them the benefit of the doubt; maybe the company just started that new page.  But what would happen if you came back in a couple weeks and there was nothing new?  Would you make a quick decision and ignore them further? Would you take time to find their website or other social pages?  How has your perception of the company become?   I know what you are thinking and yes we are on the same track.

Perception affects consumer behavior and can influence it in either a positive or negative manner.  Negative thoughts in the beginning are harder to overcome. 

So why would you even let your business create a new 'page' somewhere without going all in ? It would be best if you only setup new pages on these sites properly or not at all.  Use it all the way or (lose it) not at all.  Don't leave bad perceptions to chance.

Do you know if you have setup more than the basics?  Besides asking the employee who has done it; wear that other hat again. How do you perceive the new page? Ask a few customers how they like it, ask for suggestions.  Consult with an industry professional, read blogs, comments and other information that is available. There are always better and more effective manners for  accomplishing the task, just like there are always opinions on the methodology to get there. But you need to get past the smell test, and you need a reasonable quantity of quality content on each of the pages you implement AND you need to have scheduled additions to this information adding to its' freshness.

Quality beats quantity would it be better to tell you colleagues that you are only on 3 or 4 places and they are driving an increase in sales and customer service plus you can field their follow up questions about your activities there or would you rather say we are on 20+ places but you really don't know how it all works?

You are the leader of your organization, you set the table and detail how you want your strategies implemented.

Robert

Are You On Google Plus Yet?

Ok, so it looks like Google Plus is here to stay.  The numbers are just too compelling for a marketer and a business not to be there.   If you take a look at a traditional Google search for your company, you may see results for your web pages, LinkedIn account, blogs, press releases even a Facebook page.   You want to have as many results show up for your business or search term because it will squeeze your competition off the results page with you.  Of course I assume that you  already have all those other pages and even if you don't I will say that I believe that you must have a Google+ page for two primary reasons.

If you have a Google+ page you will be able to provide fresh data from a highly valued source that links to your website and guess who that source is?  This helps your overall search result rankings.  Secondly, you can search out people that have interests that may lend them to be a potential customer.  You add these people to your circles and they are thus introduced to you and if you have your personal profile setup properly they learn about your business + page.  The resultant effect and a bi-product of this is that you get to interact with your clients and potential customers, create new fresh data (the #1 trend for Search Engine Optimization, SEO, as required by Google) and you do all this without spending advertising dollars.

As with any new marketing initiative, there are best practices in the implementation of said program and so it is with Plus.  It certainly makes no business sense to do something half-way.  So if you are jumping in, don't just stick your toe in the water, go straight to the deep end. There are a lot of good blogs and posts out there that help you get started; what are you waiting on?

Are you on Google Plus yet?

Robert

What's The Hub, Bub ? What's the Center of Your Web Universe?

What is the centerpiece of your web universe? Is it your website, a blog or facebook page? Where do you want to conduct most of your business. Where do you want to drive customers? This center is the hub of your universe. You then will build any and all other things to support this hub, the spokes if you will.

You will have different tacts or approaches on the various destinations, your spokes, and if you can you should still try to capture that person into your sphere of influence or clic. Have a call to action in your social media, request sharing of blog posts, participate in polls, enter contests as well as giving that person a reason to go to your hub. As people move along all your various spokes and your hub you have many opportunities to call them to specific actions; take advantage of those opportunities. Some places you will have to be more subtle others you may be overt. But read their policies, see what others are doing, ask questions, emulate others, measure results and repeat successful patterns.

Create your hub and all of your spokes with a design and process. For example, we use, Brand, Build, Market, Measure or B2M2. Define your brand, image, set your goals. Build the components that will portray your brand in the marketplace; websites, pages, blogs. Market your components that builds upon your brands reputation and spreads it to your target consumers. Measure the results of your marketing effort, make adjustments and repeat the process shall we say repeatedly.

What’s your hub and what are some of the spokes you use? Are you having success with some but not others?

Robert

Branding on the Web, Do's and Don'ts

In building your brand, the concept of "big" on the internet does not mean better. Better means better. So with that in mind, I have compiled some of the biggest mistakes that people and companies make as well as some must do items to give your web application, site, blog or page the best opportunity to succeed. A lot of things are common sense, but when executing, many people leave common sense on the sideline.

Mistakes - Don't
Do not simply Build it an they will come. With the many people throwing around crazy money at times, it goes without saying that there are some pretty crazy ideas out there chasing that money. Overall, the concept of if we build this great site, page or whatever and people will find out about it and we'll get thousands if not millions of viewers and we'll go IPO in 6 months, etc. People, rephrased, some people have finally learned that lesson. It costs time and money to get viewers to a web application; and it takes time and money to get them to purchase or perform a task. And finally it takes time and money to provide exemplary customer service.

Do not build a completely 100% graphical home page or introduction. Give customers the opportunity to view a presentation, don't force some "commercial" on them when they hit your home page; consumers will do the same thing they do with the remote and their television sets at night.. They will click to another station.

Do not have your customer service representatives reply to queries with short curt remarks even if they are "yes", "no" to answer simple questions. Don't have them use form letter responses that don't answer the question that was in the query. It's OK to use some canned responses or to include other offer information, but be careful how you do so.

Good Practices (DO)
You must put text on your home page that tells the user what they will find at your site. And by text, I mean HTML text. Provide compelling text. Content is king and in the form of text.

If the purpose of your site is sales and you want to get them to call, have the phone number on every web page in a predominant location. Each web page should be devoted to a topic; the text and the HTML meta tags and page title tag should contain the topic. Now while some search engines may or may not use all these things, make sure your pages all have the basics covered for those that do. Target a specific audience with a page. Tailor the information to this audience.

Monitor your statistics on a monthly basis at a minimum. Exchange links and pages with other QUALITY sites. Create inquiry forms that may provide an idea of how quickly the consumer wants you to respond, and you tell them how much time it will take to answer their questions. Ask for testimonials.

Creating a Brand takes time and effort. You Must Provide, exemplary customer service, pertinent data and respond in a timely manner. Do it right the first time!

Robert

Think You Know Your Customers? Think Again

What they really like is beyond traditional demographics

I ask my clients to describe their typical customer. What I get is male age 40-55, median income $75k, US, homeowner, 2 kids, white, 50/50 married/divorced, job, job position, blah, blah, blah.  So I ask the question again and again.  By this time they are giving me this quizzical look  Sometimes I think they wonder, who is this guy?

With so many sources of available information and the proliferation of social media websites; more people are engaged and giving of their personal information, sometimes not knowing the implications; but I'll save that for a future discussion. So as a business owner or manager you need to dig beyond the traditional demographic. What you find out about your customers may surprise you.

How do you start to find out about your customers, ask them to help.  Develop questionaires to ask them about their attitudes, their interests, look at your sales data, inquire how they use your product or service.  You might also capture their viewing habits with regard to your website.  Now you can also use social media to determine some of their personal and professional contacts and interests.  For example, if they are on Linkedin, take a look at their profile; what type of groups are they a member, are they engaged or merely sideline participants.  If your business is on Facebook, has your customer 'Liked' you?  If so, can you access some of their interests and friends. What are their interests in music, books and much more.  Have you considered having an app capture a number of these items?   Are they engaged on your Facebook page? Do they respond to polls or other posts?  What can you learn about them with this information.

In today's marketplace, you need to know a lot more about your customer. Get started by learning more about your current customers, this will help you target new ones. 

What methods and metrics do you use to understand your customer mix?

Robert

Web Marketing 101: Committing To A Plan

The internet and web marketing is a very fluid environment and it can be overwhelming when trying to decide where and what to do at any one moment of time.   Expectations from the boss or client can be high; ok let's say maybe unrealistic, but that is not the focus of this writing.  This is about doing things with a plan, focusing on that plan and executing.    If the main focus of your marketing strategy is to get people to your website where they can purchase from a cart, read about your service or other action then make sure your website is the best it can be.   Get it built before you start marketing and promotion.

1. Plan, plan and plan. Establish guidelines, timelines, goals.

2. Create a nice visual design including your logo, tagline.

3. Have a distinctive and appropriate call to action.

4. Make it search engine friendly  (use a sitemap if it's more than 20 pages and you have changing content).

5. Create quality and quantity of content.

6. Make sure your pages are constructed with all the various tags and methodology for good search engine optimization (SEO).

7. Submit the site to various search engines, directories.

8. Continue to add and update your content. This could be new products, press releases and the like.

9. Measure your results.

10. Repeat steps 1-9, again and again.

This can be condensed to the following mantra: Brand, Build, Market, Measure (B2M2).

After you get your website rolling and it is a committed part of your business, then you are ready to do some more things in the promotion of your site.   Use some press release sites to distribute your news and announcements.  Start a blog. Create a Facebook, Google +1 and LinkedIn pages.  Use Twitter.  There are endless options.  But whichever one(s) you do, give them the attention they deserve.  Don't expect miracles or instant success but work them into the routine for your business and they will pay dividends.   Create and follow a plan for each. Commit.

What do you do when you start a new project to keep you committed to it?

Robert

www.SocialClics.com

SEO, My Redux

2012 has begun with me refreshing my corporate website, starting this blog, launching a new site for social media marketing [social clics] as well as creating facebook and other social media pages.  In this process, I looked at some old articles I wrote in 2009 regarding SEO.  First I wanted to see if I knew what I was talking about suggesting I have learned something in the last few years and second to see if any of my writing that day were still relevant today.   I was pleasantly surprised when I reviewed the article; http://ezinearticles.com/?Common-Sense-SEO&id=2744419 entitled "Common Sense SEO.

I stressed a common sense approach and using all the various meta tags at your disposal.  First, what you can control is your data, your content, and as everybody knows "kontent is king" (sic).  You need quantity and quality content.   I would define quantity as a minimum of 400 words per keyword.  Keywords can be subsets of a larger topic.   Quality of your content is having a reasonable number of mentions of the keyword and even phrases containing the keyword.  This may include singular and plural versions.  Your keywords could be phrases and not just singular words.

After having your main quality page of content on a particular keyword/phrase, you can then focus on more (quantity).  Create more pages, that may have subsets or as some people say 'long tail' keywords.  You might also think of these pages as a category to sub-category relationship with these new pages.  On each page you will want to try and create text links within the content that will link to the page or sub page.   This allows the search engines to follow and spider all of your pages. 

One of our clients, Paragon Industries, www.ParagonWeb.com manufactures kilns.  Therefore our main keyword is kiln.  There are sub-pages containing kiln usages and the products themselves.  As you would drill down through the site you continue your root keywords and many long tail words and associated terms.

This is the same thought regarding what you might write in a blog or on a social media page.  Define a keyword or topic, create your quality content. Quality content is search engine optimized. in itself.  SEO does not mean using the same keyword in every sentence to where reading the page is like a first grade paper, because if a search engine or other advertisement has gotten a user to your site, a page with 100 instances of your keyword will turn them off in a heartbeat.   Thus you content will need to be readable, compelling and encouraging to make the user perform a task that you want them to do; that call to action in advertising and marketing venacular.

Don't:  Spot is a dog. Spot is my dog. Spot is a big dog. Spot is a male dog. Spot is four years old.  Spot likes to chase squirrels. Spot likes to go to the park.  Spot takes long naps. This is a picture of spot.

Do:  Spot is my four year old male dog. He likes to go to the park and chase squirrels.  Do you like this picture of Spot taking a long nap after we come back from the park?

While this example is pretty rudimentary; the proper text is not spammy and even has a call to action. So get into the proper mindset when you begin creating your content.

Finally, for each page, you want to make sure that it can stand on its own meaning that it has a topic or keyword and the content relates in quality to that specific keyword wherever if falls in the scheme of things for this keyword.  Adhere to this principal throughout your website and you will have created the best SEO that your site can have.  It will accomplish the two things that your content should do; get visitors and then get them do to something you want. How do you make sure your content is search engine optimized?

Robert

Prolific Writer, Not. Web Content For Dummies

Let's get this out of the way before we get started; I am not a prolific writer.  I cannot sit down every day and write paragraph upon paragraph of garbage .. er.. verbage  on any particular topic.  But I know that being in the business of helping business market their product and service, I need to create content for my web properties building upon that 'freshness' that Google and other sites require.  Frankly, it's the consumer that likes this freshness and in the A.D.D. world that we live in, every business needs to be able to captivate the user on the quick.    So I promise to try and write some decent copy on relevant topics for you the business owner, manager or marketeer.  Sometimes you may get a delivery of snarky sarcasm and upon occasion there may be a Dennis Miller rant but I will strive to provide some thought provoking discussions along with hints and solutions to various problems.   Along the way I hope you will participate;  agree as well as counter my thoughts and maybe, just maybe, we can all learn something from each other.

I am in the business of generating growth strategies for business, implementing these with marketing plans in the online arena.  Web design, web apps, SEO, PPC, CRM and social media marketing are but a few tools in my tool box.  My first foray into online was in 1995 so I have seen a lot come and go.  Some topics will be basic, others advanced; but I believe that you need solid foundations to set yourself up for the best opportunity for success in the online realm.   You can read corporate information at www.InterNet-Partners.com  and to augment this blog I have just started a site called: www.SocialClics.com  that you can also follow on Facebook.  www.Facebook.com/socialclics .

So enlist your friends and send me some topics you would like me to address. 

In parting, what is one of the biggest garbage sales pitch that you see on the web?

I'll put forth;  "Get #1 rankings on Google, Guaranteed!"   ... Really ?? You can't be serious!

Robert

Welcome to SocialClics

Welcome to the new blog for SocialClics.com we will be writing articles to help you with your social media marketing and other things digital.  We anticipate topics such as branding, using various social media destinations, customer acquisition and loyalty, brand sensitivity and various aspects of demographics.   We encourage discussion and welcome your thougthful critiques.

Please join, like, follow and share these discussions with your friends and collegues.

Robert
www.SocialClics.com