CEO Corner - Can you just SEO my website? Part 4

Listen up CEOs and small business owners, you have heard the term, "SEO", you think you know what it is, but here is what it really means.  The SEOing of your website is to make sure it has a complete foundation for success and in my book there are 5 properly executed components to make this happen.   The fourth component is how your pages are named.   I have previously written about keywords and how you need them to determine the content that you write.  Now you know why each page is written to a topic or keyword because you can then name the webpage where this content appears the same as your keyword.

Now as you start looking at your website and see all the names of your pages and you come across your product pages and they all have a similar name such as products.something or other and some numbers and other cryptic characters don't get hostile and climb all over the web designer or person in your employee who is in charge of the site.  The fact is that there are a lot of shopping cart products that store and render your data in this manner but the name products certainly is not very descriptive in regard to the content contained on that specific page.   In years past, search engines did not give these types of pages much juice with respect to search results, but they have made adaptations and I will say with limited success.  Therefore, if you are looking to make true improvements to your website, look for ways in which you can name all your product pages the name of your product.   This is all about making your site the best it can be and giving it the best opportunity to succeed with obtaining quality search results.

A very good example of creating product pages and even category pages using keywords is www.CombatReels.com   This site sells DVD movies of World War II combat.  One category page is www.combatreels.com/101st_Airborne_Division.cfm    the keywords are 101st Airborne Division and World War II.  There are two products the first is on its own page www.combatreels.com/101st_Airborne_Division_Normandy_DVD.cfm  with keywords of '101st Airborne Division, Normandy, World War II'  and the second product www.combatreels.com/101st_Airborne_Division_Europe_DVD.cfm and its keywords '101st Airborne Division, Europe, World War II'.    So you see different levels of linked pages can share some keywords but have some differing words along with all the individual page content.

So how are your web pages named? I know you are checking this right now.