Are You On Google Plus Yet?

Ok, so it looks like Google Plus is here to stay.  The numbers are just too compelling for a marketer and a business not to be there.   If you take a look at a traditional Google search for your company, you may see results for your web pages, LinkedIn account, blogs, press releases even a Facebook page.   You want to have as many results show up for your business or search term because it will squeeze your competition off the results page with you.  Of course I assume that you  already have all those other pages and even if you don't I will say that I believe that you must have a Google+ page for two primary reasons.

If you have a Google+ page you will be able to provide fresh data from a highly valued source that links to your website and guess who that source is?  This helps your overall search result rankings.  Secondly, you can search out people that have interests that may lend them to be a potential customer.  You add these people to your circles and they are thus introduced to you and if you have your personal profile setup properly they learn about your business + page.  The resultant effect and a bi-product of this is that you get to interact with your clients and potential customers, create new fresh data (the #1 trend for Search Engine Optimization, SEO, as required by Google) and you do all this without spending advertising dollars.

As with any new marketing initiative, there are best practices in the implementation of said program and so it is with Plus.  It certainly makes no business sense to do something half-way.  So if you are jumping in, don't just stick your toe in the water, go straight to the deep end. There are a lot of good blogs and posts out there that help you get started; what are you waiting on?

Are you on Google Plus yet?

Robert