Use It (all) or Lose it. Each Social Media Site.

So how many of you CEOs and business owners gush all hearts a twitter, I mean boast to all your friends and colleagues that your company is on  facebook, twitter, linkedin, google plus, stumble upon, pinterest, wordpress, quora and the list goes on and on?  The question is you may have an account or a presence but are you really on there?  Do you know the difference?

Wear another hat for a moment; that of the consumer, your customer or potential customer.  When you are looking at a social media site and you view a companies' information, what is your impression if they don't have a detailed description, pictures, content and the like?  You may pause.  Ok, you give them the benefit of the doubt; maybe the company just started that new page.  But what would happen if you came back in a couple weeks and there was nothing new?  Would you make a quick decision and ignore them further? Would you take time to find their website or other social pages?  How has your perception of the company become?   I know what you are thinking and yes we are on the same track.

Perception affects consumer behavior and can influence it in either a positive or negative manner.  Negative thoughts in the beginning are harder to overcome. 

So why would you even let your business create a new 'page' somewhere without going all in ? It would be best if you only setup new pages on these sites properly or not at all.  Use it all the way or (lose it) not at all.  Don't leave bad perceptions to chance.

Do you know if you have setup more than the basics?  Besides asking the employee who has done it; wear that other hat again. How do you perceive the new page? Ask a few customers how they like it, ask for suggestions.  Consult with an industry professional, read blogs, comments and other information that is available. There are always better and more effective manners for  accomplishing the task, just like there are always opinions on the methodology to get there. But you need to get past the smell test, and you need a reasonable quantity of quality content on each of the pages you implement AND you need to have scheduled additions to this information adding to its' freshness.

Quality beats quantity would it be better to tell you colleagues that you are only on 3 or 4 places and they are driving an increase in sales and customer service plus you can field their follow up questions about your activities there or would you rather say we are on 20+ places but you really don't know how it all works?

You are the leader of your organization, you set the table and detail how you want your strategies implemented.

Robert